Five Questions Every Owner Should Answer Before Building Their Growth Plan

By the time most owners call me, their calendars are already wall‑to‑wall. They’re in back‑to‑back meetings, fielding questions from their leadership team, and somewhere in there someone asks, “So what’s the business growth plan for next year?”

It’s tempting to jump straight into targets and tactics. Add a market. Add a sales rep. Add a new offer. Open a spreadsheet and start building the numbers.

In my experience, that’s where the biggest mistakes happen.